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Project background

The client was Astoria Performing Arts Center, a not-for-profit organization dedicated to engaging the residents of Western Queens and the Greater New York City area in contemporary cultural and social issues through live performance, arts education, and community participation.

Creative process

The goal was to promote APAC’s seasonal mainstage productions and workshops through (at minimum) twice-daily posts on Instagram, Facebook, and Twitter. For APAC’s three primary feeds, I set out to update with content throughout the day and promote productions and workshops with campaigns. Prior to the opening of APAC’s mainstage productions, I rolled out #MeetTheCast promos on each feed, with a complete questionnaire from each cast member published via APAC’s blog. For APAC’s production of Raisin, I also helped to implement a cross-promotional campaign in conjunction with Broadway Black, in which cast member Sarita Amani Nash participated in an Instagram Takeover.

Final results

Through our increased digital presence, word-of-mouth spread about our production, leading to a successful string of sold-out performances.

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